Intra‐organizational factors and market orientation: effects of national culture
Year of publication: |
2009
|
---|---|
Authors: | Kirca, Ahmet H. ; Tomas M. Hult, G. |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 26.2009, 6, p. 633-650
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Market orientation | National cultures | Marketing strategy |
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