Click Here for Internet Insight : Advances in Clickstream Data Analysis in Marketing
Year of publication: |
2014
|
---|---|
Authors: | Bucklin, Randolph E. ; Sismeiro, Catarina |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Website |
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