Click here for Internet insight : advances in clickstream data analysis in marketing
Randolph E. Bucklin & Catarina Sismeiro
| Year of publication: |
2009
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|---|---|
| Authors: | Bucklin, Randolph E. ; Sismeiro, Catarina |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 23.2009, 1, p. 35-48
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| Subject: | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Website |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003833052