Client-agency briefing : using paradox theory to overcome challenges associated with client resource deployment
Year of publication: |
2021
|
---|---|
Authors: | Vafeas, Mario |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 50.2021, 3, p. 299-308
|
Subject: | Werbung | Advertising | Werbewirtschaft | Advertising industry |
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