Client influence and advertising standardization: a survey of ad agencies
| Year of publication: |
2010
|
|---|---|
| Authors: | Waller, David ; Shao, Alan ; Bao, Yeqing |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 7226238. - Vol. 30.2010, 13, p. 2151-2162
|