Clienting für Banker : Kundenservice als strategischer Erfolgsfaktor in Banken
M. Ray Grubbs; R. Eric Reidenbach. Aus dem Amerikan. von Annegret Heckmann
| Alternative title: | Customer service renaissance <dt.> |
|---|---|
| Year of publication: |
1995
|
| Authors: | Grubbs, M. R. |
| Other Persons: | Grubbs, M. R. (contributor) ; Reidenbach, R. Eric (contributor) ; Heckmann, Annegret (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Bankmarketing | Bank marketing | Kundenservice | Customer service | USA | United States | Bank | Kundenmanagement | Beziehungsmanagement | Vertrieb | Finanzmarketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 255 S graph. Darst 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Gb. : DM 78.00 |
| ISBN: | 3-409-14068-9 |
| Classification: | Betriebswirtschaft: Sonstiges |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014023167