Dynamic promotional budgeting and media allocation
Year of publication: |
1998
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Authors: | Fruchter, Gila E. ; Kalish, Shlomo |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 111.1998, 1, p. 15-27
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