Cluster analysis of luxury brands on the internet
Year of publication: |
2013
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Authors: | Geerts, Angy |
Published in: |
International journal of management and marketing research : IJMMR. - Hilo, Hawaii : IBFR, ISSN 1933-3153, ZDB-ID 2536557-5. - Vol. 6.2013, 2, p. 79-92
|
Subject: | Internet | Luxury Brands | Typology | Web Sites | Luxusgüter | Luxury goods | Website | Markenführung | Brand management | Clusteranalyse | Cluster analysis | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
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