Clustering product launches by price and launch strategy
Year of publication: |
2007
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Authors: | Calantone, Roger J. ; Benedetto, C.Anthony Di |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 22.2007, 1, p. 4-19
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