Co-branding as a social marketing initiative
Year of publication: |
1999
|
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Authors: | Peachment, Allan ; Ewing, Michael ; McMahon, Lance William |
Published in: |
The journal of contemporary issues in business and government. - Perth, ISSN 1323-6903, ZDB-ID 1341307-7. - Vol. 5.1999, 2, p. 35-40
|
Subject: | Social Marketing | Social marketing | Markenführung | Brand management |
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