Co-Branding : starke Marke sucht Partner
Elisabeth-M. Giudice
| Year of publication: |
2011
|
|---|---|
| Authors: | Giudice, Elisabeth-M. |
| Publisher: |
Marburg : Tectum-Verl. |
| Subject: | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | 122 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-8288-2615-1 |
| Source: |
Persistent link: https://www.econbiz.de/10009590496