Co-branding : the science of alliance
ed.: Tom Blackett ...
| Year of publication: |
2000 ; [Nachdr.]
|
|---|---|
| Other Persons: | Blackett, Tom (contributor) |
| Publisher: |
Basingstoke [u.a.] : Macmillan Business [u.a.] |
| Subject: | Markenpolitik | Unternehmenskooperation | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 142 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-333-76089-1 |
| Classification: | Unternehmensführung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004778443