Co-constructing the brand and the product
Year of publication: |
2010
|
---|---|
Authors: | Christiansen, John K. ; Varnes, Claus J. ; Hollensen, Birgitte ; Blomberg, Birgitte C. |
Published in: |
Gaining momentum : managing the diffusion of innovations. - London : Imperial College Press, ISBN 1-84816-354-1. - 2010, p. 157-193
|
Subject: | Produktentwicklung | New product development | Markenimage | Brand image |
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