Co-creating the Christmas story : digitalizing as a shared resource for a shared brand
Year of publication: |
[2017]
|
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Authors: | Rusko, Rauno ; Merenheimo, Petra |
Published in: |
Driving innovation and business success in the digital economy. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-1779-5. - 2017, p. 137-157
|
Subject: | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Kundenintegration | Customer integration | Electronic Commerce | E-commerce | Markenführung | Brand management | Vergleich | Comparison | USA | United States | Finnland | Finland |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
Language: | English |
Other identifiers: | 10.4018/978-1-5225-1779-5.ch010 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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