Co-creating with intermediaries : understanding their power and interest
Year of publication: |
2019
|
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Authors: | Tjandra, Nathalia C. ; Ensor, John ; Thomson, John R. |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 26.2019, 3/4, p. 319-339
|
Subject: | brand value | Co-creation | independent financial adviser | innovation | intermediaries | triadic relationship | Betriebliche Wertschöpfung | Value creation | Lieferantenmanagement | Supplier relationship management | USA | United States | Kundenintegration | Customer integration |
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