Co-creation in hotel-disable customer interactions
Year of publication: |
2015
|
---|---|
Authors: | Navarro, Susana ; Garzón, Dolores ; Roig-Tierno, Norat |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 7, p. 1630-1634
|
Subject: | Co-creation | Analytic hierarchy process | Hotel industry | Disabled customers | AHP-Verfahren | AHP approach | Hotellerie | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Behinderte | Disabled persons | Kundenwert | Customer value |
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