Co-creation of background music : a key to innovating coffee shop management
Year of publication: |
August 2016
|
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Authors: | Jeon, Seongun ; Park, Chulwon ; Yi, Youjae |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 58.2016, p. 56-65
|
Subject: | Background music (BGM) | Approach behavior | Perceived mood | Co-creation | Musik | Music | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Musikwirtschaft | Music industry |
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