Coffee from micro-batches as a new form of marketing : the case of producers in the Western Central Valley, Costa Rica
Fernando Sáenz-Segura, Alma Pérez Vásquez, and Roselia Servín Juárez
| Year of publication: |
2023
|
|---|---|
| Authors: | Sáenz Segura, Fernando ; Pérez Vásquez, Alma ; Servín Juárez, Roselia |
| Published in: |
Global Value Chains in Latin America : Experiences of Transformations. - Cham : Springer Nature Switzerland, ISBN 978-3-031-33103-9. - 2023, p. 163-186
|
| Subject: | Integrated business model | Niche market | Quality-based direct marketing | Smallholders | Specialty coffee | Costa Rica | Kaffeeanbau | Coffee farming | Kleinbauern | Geschäftsmodell | Business model | Kaffee | Coffee | Direktmarketing | Direct marketing | Kaffeemarkt | Coffee market | Marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-33103-9_8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014320436