Coffee shop consumers' emotional attachment and loyalty to green stores : the moderating role of green consciousness
Yoon Jung Jang; Woo Gon Kim; Hae Young Lee
Year of publication: |
2015
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Authors: | Jang, Yoon Jung ; Kim, Woo Gon ; Lee, Hae Young |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 44.2015, p. 146-156
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Subject: | Green practices | Coffee shop | Store attachment | Store/product loyalty | Green consciousness | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Umweltbewusstsein | Environmental consciousness | Emotion |
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