Green behavior among Gen Z consumers in an emerging market : eco-friendly versus non-eco-friendly products
Year of publication: |
2023
|
---|---|
Authors: | Soo Yeong Ewe ; Tjiptono, Fandy |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 24.2023, 2, p. 234-252
|
Subject: | Young consumers | Brand familiarity | Chronic regulatory focus | Eco-friendly products | Green consciousness | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Markenimage | Brand image | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Jugendliche | Youth | Markenführung | Brand management | Schwellenländer | Emerging economies |
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