Cognitive and affective components induced impulsive purchase : an empirical analysis
A. Ameer Hussain, Bhuvanesh Kumar Sharma, Chaitra VH and Syed Kazim
| Year of publication: |
2024
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|---|---|
| Authors: | Ameer Hussain, A. ; Sharma, Bhuvanesh Kumar ; Chaitra VH ; Kazim, Syed |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 30.2024, 6, p. 901-928
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| Subject: | affective components | cognitive components | comparative analysis | impulsive purchase | mediating effect | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Emotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2024.2318666 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015049475