Judgements and decision making in consumer behavior : the use of psychophysiological measures to investigate emotions and cognitive responses
Year of publication: |
2018
|
---|---|
Authors: | Miricǎ, Cǎtǎlina Oana |
Published in: |
Economics, management and financial markets. - New York, NY : Addleton Acad. Publ., ISSN 1938-212X, ZDB-ID 2270776-1. - Vol. 13.2018, 4, p. 39-44
|
Subject: | judgment | decision making | consumer behavior | emotion | cognition | Kognition | Cognition | Emotion | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Experiment |
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