Cognitive and emotional processes in individuals and commercial web sites
Year of publication: |
2009
|
---|---|
Authors: | Lee, Jung-gyo ; Thorson, Esther |
Published in: |
Journal of business and psychology. - New York, NY : Springer, ISSN 0889-3268, ZDB-ID 227424-3. - Vol. 24.2009, 1, p. 105-115
|
Subject: | Website | Emotion | Kognition | Cognition | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
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