Promotional inputs and selling : evidence from India
Year of publication: |
2023
|
---|---|
Authors: | R. M., Harindranath ; Sivakumaran, Bharadhwaj |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 5, p. 1000-1014
|
Subject: | Adaptive selling | Continuing medical education (CME) program sponsorship | Customer orientation | Drug samples | Pharma industry | Sales performance | Indien | India | Verkauf | Selling | Beziehungsmarketing | Relationship marketing | Pharmaindustrie | Pharmaceutical industry | Verkaufspersonal | Salespeople | Sponsoring | Sponsorship | Arzneimittel | Pharmaceuticals | Verkaufsförderung | Sales promotion | Marketingmanagement | Marketing management |
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