Cognitive factors influencing green consumption behaviour of young millennials : an empirical check on Indian consumers
Year of publication: |
2020
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Authors: | Khan, Sher Jahan ; Chauhan, Chetna ; Ul Akram, Manzoor |
Published in: |
International journal of green economics : IJGE. - Genève : Inderscience Enterprises, ISSN 1744-9936, ZDB-ID 2232950-X. - Vol. 14.2020, 4, p. 293-314
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Subject: | green consumption | green stigma | environmental concerns | pro-environmental self-identity | emerging markets | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour | Indien | India | Schwellenländer | Emerging economies | Kognition | Cognition | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing |
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