Cognitive fit, retail shopper confusion, and shopping value: Empirical investigation
Year of publication: |
2015
|
---|---|
Authors: | Garaus, Marion ; Wagner, Udo ; Kummer, Claudia |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 68.2015, 5, p. 1003-1011
|
Publisher: |
Elsevier |
Subject: | Retail shopper confusion | Cognitive fit | Information rate | Categorization theory | Shopping value | Appropriateness |
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