Cognitive image change and loyalty in destinaltion branding
Joy (Zhuowei) Huang and Liping A. Cai; Joseph A. Ismail
| Year of publication: |
2010
|
|---|---|
| Authors: | Huang, Joy Zhuowei ; Cai, Liping A. ; Ismail, Joseph A. |
| Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 13.2010, 3/4, p. 234-246
|
| Subject: | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Urlaubsverhalten | Holiday behaviour | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003946888