Cognitive scripts : an approach to the development of propositons concerning industrial buying behaviors
Arno J. Rethans ; Thomas W. Leigh
| Year of publication: |
1984
|
|---|---|
| Authors: | Rethans, Arno J. ; Leigh, Thomas W. |
| Publisher: |
[University Park, Pa.] : College of Business Adminsitration, The Pennsylvania State Univ. |
| Extent: | 5 ungez. Bl. |
|---|---|
| Series: | Working series in marketing research. - University Park, Pa.. - Vol. 149 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10004737817