Vertikales Retail-Management in der Fashion-Branche : Konzepte, Benchmarks, Praxisbeispiele
Markus Janz; Bernhard Swoboda
| Year of publication: |
2007
|
|---|---|
| Authors: | Janz, Markus ; Swoboda, Bernhard |
| Publisher: |
Frankfurt am Main : Deutscher Fachverl. |
| Subject: | Textilhandel | Textile distribution | Mode | Fashion | Handelsmanagement | Retail management | Handelsmarketing | Retail marketing | Benchmarking | Deutschland | Germany | Modebranche | Vertikales Marketing |
| Description of contents: | Table of Contents [bvbr.bib-bvb.de] ; Description [deposit.dnb.de] ; Description [www153918055.dfv-fachbuch.de] ; Description [www153918055.dfv-fachbuch.de] |
| Extent: | 315 S. Ill., graph. Darst 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-86641-066-2 ; 978-3-86641-066-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003578862