Collaboration and co-creation : new platforms for marketing and innovation
Year of publication: |
2011
|
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Authors: | Bhalla, Gaurav |
Publisher: |
New York, NY [u.a.] : Springer |
Subject: | Wirtschaft | Business-to-Business-Marketing | Geschäftsplan |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Schallmo, Daniel, (2012)
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Vermarktung smarter Solutions : Kundenakzeptanz und Preisbestimmung im Business-to-Business-Kontext
Kropp, Eva, (2021)
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Digital Selling : Erfolgreiche Strategien und Werkzeuge für B2B-Marketing und Vertrieb
Kilian, Dietmar, (2016)
- More ...
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Cross-cultural marketing research : a discussion of equivalence issues and measurement strategies
Bhalla, Gaurav, (2009)
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Das neue Gesicht des Marketings
Rust, Roland T., (2010)
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Customer equity : driving the value of the firm by increasing the value of customers
Rust, Roland T., (2010)
- More ...