Collaboration between CVB and local community in destination marketing : CVB executives' perspective
Year of publication: |
2008
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Authors: | Park, Oun Joung ; Lehto, Xinran Y. ; Morrison, Alastair M. |
Published in: |
Journal of hospitality & leisure marketing : the international forum for research, theory & practice. - Binghamton, NY : Haworth Press, ISSN 1050-7051, ZDB-ID 1344118-8. - Vol. 17.2008, 3/4, p. 395-417
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Subject: | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Unternehmenskooperation | Inter-firm cooperation | Kommunalverwaltung | Local government | USA | United States |
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