Gender differences in online travel information search: implications for marketing communications on the internet
Year of publication: |
2007
|
---|---|
Authors: | Kim, Dae-Young ; Lehto, Xinran Y. ; Morrison, Alastair M. |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 28.2007, 2, p. 423-433
|
Subject: | Tourismusmarketing | Tourism marketing | Digitale Plattform | Digital platform | Informationsverhalten | Information behaviour | Entscheidungstheorie | Decision theory |
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