Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
Year of publication: |
2009
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Authors: | Le Meunier-FitzHugh, Kenneth ; Lane, Nikala |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 17.2009, 3/4, p. 291-306
|
Subject: | Verkauf | Selling | Marketing | Kooperation | Cooperation | Unternehmenserfolg | Firm performance | Betriebliches Informationssystem | Business intelligence system | Großbritannien | United Kingdom |
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