Collective brands
Year of publication: |
2018
|
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Authors: | Fishman, Arthur ; Finkelstein, Israel ; Simhon, Avi ; Yacouel, Nira |
Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 59.2018, p. 316-339
|
Subject: | Collective brands | Investment in quality | Reputation for quality | Firmenimage | Corporate reputation | Markenartikel | Brand | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Dienstleistungsqualität | Service quality |
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