Factors affecting Jordanian consumer loyalty toward cellular phone brand
Year of publication: |
2014
|
---|---|
Authors: | Al-Hawary, Sulieman Ibraheem Shelash ; Harahsheh, Sara Ahmad Moen |
Published in: |
International journal of economics and business research. - Olney, Bucks. : Inderscience, ISSN 1756-9850, ZDB-ID 2481914-1. - Vol. 7.2014, 3, p. 349-375
|
Subject: | price | perceived quality | perceived value | satisfaction | brand | loyalty | Jordan | Konsumentenverhalten | Consumer behaviour | Jordanien | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Markenartikel | Brand | Mobilkommunikation | Mobile communications | Markenimage | Brand image | Mobiltelefon | Mobile phone | Markenführung | Brand management | Produktqualität | Product quality |
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