Collectivism, Individualism and In-Group Membership: Implications for Consumer Complaining Behaviors in Multicultural Contexts
Year of publication: |
1996
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Authors: | Watkins, Harry S. ; Liu, Raymond |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 8.1996, 3-4, p. 69-96
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