Color at the point of sale : psychological and communicative implications
Year of publication: |
2023
|
---|---|
Authors: | Martínez-Sánchez, María Eugenia ; Nicolas-Sans, Ruben ; Villoro Armengol, Jordi ; Bustos Díaz, Javier |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 22.2023, 4, p. 1000-1015
|
Subject: | Ladengestaltung | Store design | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication | Befragung | Interview |
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