Color darkness and hierarchy perceptions : how consumers associate darker colors with higher hierarchy
Myungjin Chung, Ritesh Saini
| Year of publication: |
2022
|
|---|---|
| Authors: | Chung, Myungjin ; Saini, Ritesh |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 4, p. 820-837
|
| Subject: | bundles | color darkness | color marketing | dominance | hierarchy | package colors | perceptions | Hierarchie | Hierarchy | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Schwarze Menschen | Black people | Produktgestaltung | Product design |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21623 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013165449