Consumer self-uncertainty increases price dependency
Year of publication: |
2022
|
---|---|
Authors: | Chung, Myungjin ; Saini, Ritesh |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 140.2022, p. 40-48
|
Subject: | Price dependency | Price-quality heuristic | Self-concept clarity | Uncertainty avoidance | Preis | Price | Konsumentenverhalten | Consumer behaviour |
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