Color effects on AI influencers' product recommendations
Ka Wing Chan, Felix Septianto, Junbum Kwon and Revathi Sridhar Kamal
| Year of publication: |
2023
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|---|---|
| Authors: | Chan, Ka Wing ; Septianto, Felix ; Kwon, Junbum ; Kamal, Revathi Sridhar |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 9, p. 2290-2315
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| Subject: | AI influencer | Color | Emotional trust | Product recommendations | Warmth | Emotion | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-03-2022-0185 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014448346