Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
William Gu, Ka Wing Chan, Junbum Kwon, Chedia Dhaoui, Felix Septianto
| Year of publication: |
2023
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|---|---|
| Authors: | Gu, William ; Chan, Ka Wing ; Know, Junburn ; Dhaoui, Chedia ; Septianto, Felix |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 112.2023, p. 98-112
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| Subject: | Multi-modality | B2B social media engagement | Social Web | Social web | B-to-B-Marketing | Business-to-business marketing | Emotion | Online-Marketing | Internet marketing | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.04.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014334351