Colours in Logos : a study of consumers' perception of colour and brand personality associations
Year of publication: |
2014
|
---|---|
Authors: | Gupta, Garima ; Rajput, Viraj ; James, Aditya Joseph |
Published in: |
Business analyst : a refereed journal of Shri Ram College of Commerce. - Delhi, ISSN 0973-211X, ZDB-ID 2824157-5. - Vol. 35.2014, 1, p. 141-154
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Japan |
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