Factors influencing consumer purchase intention of luxury branded perfumes
Chitra Krishnan, Naraini Agarwal, Shivam Gupta
| Year of publication: |
2022
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|---|---|
| Authors: | Krishnan, Chitra ; Agarwal, Naraini ; Gupta, Shivam |
| Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - Vol. 13.2022, 3, p. 190-199
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| Subject: | luxury branded perfumes | purchase intention | brand image | quality | price | status | perceived uniqueness | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Luxusgüter | Luxury goods | Japan |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21272/mmi.2022.3-017 [DOI] hdl:11159/12848 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013491053