Can combined marketing and planning-oriented of community-based social marketing (CBSM) project successfully transform the slum area to tourism village? : a case study of the Jodipan colorful urban village, Malang, Indonesia
Tri Sulistyaningsih, Jainuri Jainuri, Salahudin Salahudin, Hazel Dapat Jovita, and Achmad Nurmandi
| Year of publication: |
2022
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|---|---|
| Authors: | Sulistyaningsih, Tri ; Jainuri, Jainuri ; Salahudin, Salahudin ; Jovita, Hazel Dapat ; Nurmandi, Achmad |
| Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 34.2022, 4, p. 421-450
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| Subject: | Jodipan | place branding | Slum area | social marketing | social media | tourism | Informelle Siedlung | Informal settlement | Social Marketing | Social marketing | Indonesien | Indonesia | Social Web | Social web | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2021.1874590 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013417409