#Visitspain : breaking down affective and cognitive attributes in the social media construction of the tourist destination image
Year of publication: |
2019
|
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Authors: | Garay Tamajón, Luis Alfonso |
Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 32.2019, p. 1-11
|
Subject: | Affective attributes | Cognitive attributes | Destination image | Place branding | Social media | Tourism products | Virtual brand community | Social Web | Social web | Markenimage | Brand image | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Kognition | Cognition | Online-Marketing | Internet marketing | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management | Standortmarketing | Place marketing | Konsumentenverhalten | Consumer behaviour |
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