Combining channels to make smart purchases : the role of webrooming and showrooming
Year of publication: |
2020
|
---|---|
Authors: | Flavián Blanco, Carlos ; Gurrea Sarasa, Raquel ; Orús, Carlos |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 52.2020, p. 1-11
|
Subject: | Money savings | Right purchase | Showrooming | Smart shopping feelings | Time/effort savings | Webrooming | Konsumentenverhalten | Consumer behaviour | Sparen | Savings |
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