The impact of customers' purchasing patterns on their showrooming and webrooming behaviour : an empirical evidence from the Georgian retail sector
Year of publication: |
2021
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Authors: | Khoshtaria, Tornike ; Matin, Arian ; Mercan, Metin ; Datuashvili, Davit |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 12.2021, 4, p. 394-413
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Subject: | consumer behaviour | purchasing patterns | showrooming | webrooming | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Frankreich | France | Verkaufspersonal | Salespeople |
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