Combining customer needs and the customer's way of using the product to set customer-focused targets in the House of Quality
Anna Martí Bigorra and Ove Isaksson
| Year of publication: |
1-15 April 2017
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| Authors: | Bigorra, Anna Martí ; Isaksson, Ove |
| Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 55.2017, 7/8 (1/15.4.), p. 2320-2335
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| Subject: | House of Quality | customer products | customer satisfaction functions | usage data | design process | Analytical Hierarchy Process | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Qualitätsmanagement | Quality management | AHP-Verfahren | AHP approach | Dienstleistungsqualität | Service quality | Produktgestaltung | Product design | Produktqualität | Product quality |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2016.1238114 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011648588