Comfort in brick and mortar shopping experiences : examining antecedents and consequences of comfortable retail experiences
Year of publication: |
March 2017
|
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Authors: | Ainsworth, Jeremy ; Foster, Jamye |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 35.2017, p. 27-35
|
Subject: | Consumer comfort | Retail atmosphere | Shopping value | Shopping behavior | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Online-Handel | Online retailing |
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