Comment on modeling purchasing behavior with sudden "death" : a flexible customer lifetime model”
Jost Adler
| Year of publication: |
2023
|
|---|---|
| Authors: | Adler, Jost |
| Other Persons: | Bemmaor, Albert C. (contributor) ; Glady, Nicolas (contributor) |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 69.2023, 3, p. 1929-1930
|
| Subject: | conditional expectation | customer base analysis | customer lifetime | G/G/NBD | Statistische Verteilung | Statistical distribution | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Distanzhandel | Distance selling |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2022.4422 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014305186